Sunday, October 31, 2010

Healthy snacks?

As a normal college student I live in a dorm. As usual, stay awake late at night to finish my homework. Around midnight, I start to feel hungry. I go downstairs to the looby and all I see in the vending machines are cookies, chips, candy and more candy. Do I have to blame the vending machines for my freshman, sophomore, junior and senior 15? Maybe yes. College students gain weight because they do not eat healthy. However, Del Monte Inc.  has launched a very successful campaign. The company has introduced some health snacks dispensers in schools and bus stations. It is a revolution in vending machines. I really hope that this vending machines can get here to Ozarks before I graduate to have some midnight healthy snacks.
To see more information about the healthy snacks technology and PR/Marketing strategies from the Del Monte's Banana Challenge see the following link:

http://online.wsj.com/article/SB10001424052702303550904575562480804057778.html

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